Expand Your Business With Facebook Marketplace

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Think Craigslist, but with Messenger.

So how does Facebook Marketplace work? How can businesses sell and advertise on the platform? Read on for our complete guide to the benefits of Facebook Marketplace for business.

What is Facebook Marketplace?

Facebook Marketplace is an online shopping channel. It’s an eCommerce platform where Facebook users can buy and sell items from each other locally.You can access Facebook Marketplace in the Facebook mobile app and on desktop:

On mobile, tap the three vertical lines in the bottom right corner of the screen. From the shortcuts page, scroll to the Marketplace icon near the bottom of the screen. You can Buy Facebook Marketplace Accounts and expend your business to new heights.

On desktop, click on the storefront icon located on the top navigation bar. You can also click the Facebook Marketplace option on the left-hand menu.

Facebook Marketplace organizes listings into 19 categories including:

Apparel

Electronics

Entertainment

Garden & outdoor

Hobbies

Home goods

Pet supplies

Toys & games

Shoppers can filter searches by price and location. They can even save listings for future reference. Sellers can add up to ten images in Facebook Marketplace listings and ads.

What are the best ways to use Facebook Marketplace for your business?

Facebook Marketplace is a powerful tool for retailers of all kinds. Understanding its usage cases can help you get the best use of its capabilities.

List retail inventory

Make use of Facebook Marketplace to list all your inventory at retail. Cosmetic brands could showcase their products and car dealerships might showcase their current inventory of cars.

Shop items on display from the Facebook shop on Facebook or Instagram Shop

If you've got an account on Facebook and Instagram Shop You can include Marketplace as a channel for sales to reach more customers.

By enabling Facebook checkout allows users to make purchases through Marketplace without having to leave the Marketplace.

You can sell from a business bank account

Anyone can make a sale through Facebook Marketplace. Accounts for businesses get access to more options.

Facebook business accounts are able to:

Advertise your shop or products on Marketplace for more exposure to potential customers even if your company isn't listed on Marketplace.

Create a shop using the help of your Business Page and sell as an enterprise (limited to qualified sellers and products).

Show inventory of items for sale as well as vehicles and event tickets.

Place ads that are displayed on Marketplace

Ads on Facebook Marketplace appear in-feed when users browse.

These ads offer the advantage of reaching out to people who are buying. Your advertisement is displayed next to other products and services that are relevant to them. Potential customers can read more about it in Marketplace or go to your site.

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